Ghost Pepper Rush is a new Web Augmented Reality (WebAR) game launched by Pizza Hut as part of their campaign for the new spicy Ghost Pepper Pizza. Customers who order the new pizza will receive the special game box where they can simply scan the QR Code, and run the game directly through their mobile browsers on top of the pizza box.

The game objective is to shoot all the pizza slices with the ghost peppers to spice them up before the time finishes. The more levels the player complete, the harder it gets until the last level is completed. Players who reach the highest scores every week gets rewarded by Pizza Hut with valuable prizes.

The game was developed by Vertex6D using our own WebAR system, meaning that the whole gaming experience doesn't require any additional applications to be installed. Any modern mobile device with a camera will run the game easily.

In the first few weeks of the campaign, thousands of people from different regions have played the game and according to Pizza Hut marketing data, the game has driven a lot of awareness and increase in the orders for the new Ghost Pepper Pizza.

Contact us for a free consultation on how Augmented Reality can be implemented within your business to boost your marketing campaigns.